2023.10
BRAND DESIGN
成立于2008年的喜记潮牛庄是深圳的人气老店，凭借过硬的产品品质走过了十多年历程，根据地南山西丽店更是广受大众喜爱。随着市场竞争加剧、同品类品牌的异军突起，传统潮汕牛肉火锅品类的发展也进入了洗牌期，喜记潮牛庄面临着需要向外扩张的挑战。从2018年起为喜记潮牛庄品牌进行全面升级，重塑战略定位、形象优化让品牌快速扩张，并持续深度年框合作帮助品牌构建完整体系。而今，OCT10团队再次为品牌全新升级，聚焦核心竞争力，提炼“地道潮牛欢乐相聚”的品牌主张，并从产品、服务、环境、体验全方位优化迭代，立体重塑新品牌力，传承潮汕美食精华、创新升级品牌体验。为喜记潮牛庄的下一个阶段发展路程实现品牌差异化优势，并创造持续价值。
Founded in 2008, Xi Ji Chao Niu Zhuang is a popular long-standing restaurant in Shenzhen. As market competition intensifies and emerging brands within the same category rise rapidly, the traditional Chaoshan beef hotpot segment has entered a reshuffling phase, posing the challenge of outward expansion for Xi Ji Chao Niu Zhuang.
Since 2018, the OCT10 design team has been undertaking a comprehensive brand upgrade for Xi Ji Chao Niu Zhuang, redefining its strategic positioning and optimizing its image to facilitate rapid brand expansion. Through an ongoing annual partnership, the team has helped the brand establish a complete system.
Today, the brand has undergone another major upgrade, focusing on its core competencies and refining its brand proposition as "Authentic Chaoshan Beef, Joyful Gatherings." This new phase involves holistic optimization and iteration across products, services, environment, and customer experience, reshaping the brand’s strength and image. By inheriting the essence of Chaoshan cuisine and innovating its brand experience, Xi Ji Chao Niu Zhuang aims to create a differentiated advantage and deliver sustained value in its next stage of development.
品牌全案策划设计：OCT10品牌设计 丨 产品摄影支持：左摄影机构 丨 空间设计支持：开干文化
